I design AI-powered marketing strategies fueled by data, built to convert and scale.
I combine data, creativity, and automation to build high-impact marketing systems. From scaling campaigns at Newpharma to launching purpose-driven brands like Ethnika, I craft strategies rooted in real insight and a passion for meaningful work.
I’m a marketer with a data heart and a builder’s mindset.
With 10+ years of experience, I’ve led CRM, analytics, email marketing, and automation strategies that power growth — while launching side projects that connect people to culture, nature, and well-being.
I love exploring ideas at the intersection of marketing, tech, and impact — whether that’s through dashboards, e-commerce, or storytelling.
I help companies and entrepreneurs grow with smart, personalized, and scalable marketing strategies — powered by data, creativity, and automation.
Crafting full-funnel strategies aligned with business goals — from awareness to retention.
Designing personalized customer journeys using behavioral data, purchase history, and lifecycle stages.
Building clear, actionable dashboards (Power BI, GA4) to drive performance decisions.
Automating campaigns and triggers using AI, tools like Emarsys and Zapier to save time and increase impact.
Improving conversion rates, average order value, and retention with data-backed optimizations.
I build smart workflows using AI — from prompt design to autonomous agents — to boost marketing productivity and decision-making.
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F.H.
Country DirectorUne référence pour tout projet data-driven ! Stratège, rigoureux et orienté résultats, Tarek a accompagné la croissance fulgurante de la France ces 2 dernières années.
M.N.
Senior Trade AdvisorI had the chance to work with Tarek as a Trade Advisor in the San Francisco Business France Team. His deep level of knowledge, particularly in startup Growth Marketing and Marketing Automation stunned me from day one. I learned a lot from his hands-on, lean process-oriented approach with entrepreneurs, as well as his willingness to challenge not only our customers, but his fellow teammates as well. I strongly recommend Tarek!
J-M.C.
FounderTarek was my partner and adviser during my deep dive in San Francisco (Ubi i/o from Business France) to understand how things are going on there... From marketing approach and pitch to business opportunities hunting, he opened for me a huge amount of business or partnership meetings with C level of relevant companies. That was a pleasure to work with him, he was my pilot fish, very professional, and friendly. I recommend him with pleasure!
A.M.
Data ScientistJ’ai eu la chance de travailler quotidiennement avec Tarek lorsqu’il dirigeait l’équipe Data chez Newpharma, et son passage au marketing en tant que CMO s’est fait tout naturellement tant il a toujours eu cette capacité rare à avoir une vision globale, stratégique, tout en gardant un œil affûté sur les détails qui comptent. Il aime utiliser les données non pas comme un simple outil de reporting, mais comme un vrai levier de décision marketing. Il sait poser les bonnes questions, croiser les bons indicateurs, et transformer une intuition en stratégie concrète et mesurable. Un manager "data-driven", mais avec une vision business à 360°.
Insights on data-driven marketing, AI workflows, and building projects that matter — from e-commerce to automation.
You want to ask a question about your data, but you’re stuck.You’re staring...
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Read MoreBrussels, Belgium
hello@tarekaghenda.com
I design AI-powered marketing strategies fueled by data, built to convert and scale.